Professional Technical SEO service
What is the technical SEO?
Technical SEO refers to the optimization of a website’s infrastructure to help search engines crawl and index it more effectively. This includes aspects like site speed, mobile-friendliness, indexing, crawlability, structured data, Schema markup, robot.txt, sitemap, and security. The goal is to improve the overall performance and visibility of a website in search engine results.
Technical SEO Checklist
Schema Markup Generate
Schema markup is important for a website because it helps search engines understand the context and meaning of the content. By using schema, you can enhance your site’s visibility in search results through rich snippets, which provide more detailed information like ratings, reviews, and event details. This can improve click-through rates and user engagement. Additionally, schema can help improve local SEO, making it easier for potential customers to find your business. Overall, implementing schema markup contributes to better indexing and a more informative search experience.
Robot.txt file
Sitemap.xml
A sitemap.xml file is crucial for SEO as it helps search engines understand the structure of your website, ensuring that all important pages are indexed efficiently. It can enhance visibility in search results and improve crawl efficiency, ultimately aiding in better ranking potential.
Google Search Console is essential for website management and SEO. It allows you to submit your sitemap, which helps search engines discover and index your pages more effectively. You can also troubleshoot indexing issues, identify and fix pages that aren’t being indexed, and request indexing for new or updated content. Additionally, it enables you to remove unnecessary pages from Google’s index, helping to maintain a cleaner and more relevant site presence in search results. Overall, it’s a vital tool for optimizing your site’s visibility and performance in search engines.
| Feature | Importance |
|---|---|
| Sitemap Submission | Helps search engines discover and index your pages. |
| Indexing Status | Troubleshoots pages that are not being indexed. |
| Request Indexing | Allows you to request indexing for new or updated content. |
| Remove URLs | Enables removal of unnecessary pages from search results. |
| Performance Insights | Provides data on how your site is performing in search. |
| Mobile Usability | Checks for mobile-friendly issues affecting user experience. |
| Security Issues | Alerts you to potential security problems on your site. |
Sitemap submit on google search console for indexing
Request Indexing
Indexing Status
Page removals
Crawl Errors
Finding and Fixing Broken Links for Website.
In the realm of website management and SEO, one critical aspect often overlooked is the presence of broken links. These are hyperlinks that lead to pages that no longer exist or cannot be accessed. While they may seem like minor issues, broken links can have significant consequences for both user experience and search engine optimization. Here’s why it’s essential to identify and rectify broken links on your website.
1. Impact on User Experience
Broken links can lead to frustration for users. When visitors click on a link expecting to find valuable information and encounter a 404 error instead, it creates a negative impression of your website. Users may leave your site in search of the content they wanted, leading to higher bounce rates. A poor user experience can diminish trust and credibility, ultimately affecting your site’s reputation.
2. SEO Consequences
Search engines, like Google, Bing, prioritize user experience in their ranking algorithms. If your site has multiple broken links, it may signal to search engines that your website is poorly maintained or lacks relevant content. This can lead to lower rankings in search results, making it harder for potential visitors to find your site. In contrast, a site with few or no broken links is seen as more reliable and authoritative.
3. Link Equity Loss
When a website links to your content, it passes along link equity, which contributes to your site’s authority. If that link is broken, you lose the potential benefits of that link equity. Fixing broken links can help recover this lost authority and improve your site’s overall SEO performance.
4. Crawlability Issues
Search engine crawlers systematically navigate the web, following links from one page to another. If they encounter too many broken links, it can hinder their ability to crawl your site effectively. This may result in important pages being overlooked, which can affect your overall site indexing. Ensuring that all links are functional helps crawlers navigate your site smoothly.
5. Maintaining Internal Linking Structure
Internal links are crucial for guiding visitors through your website and enhancing SEO. Broken internal links disrupt this structure, making it harder for users to discover related content. Regularly auditing and fixing these links ensures a seamless flow of information, improving both user engagement and SEO.
